Understanding YouTube AdSense
AdSense revenue is calculated based on CPM (Cost Per Mille), which is how much advertisers pay for every 1,000 ad impressions. It's important to note that YouTube takes a 45% cut of the total ad revenue, leaving the creator with 55%. This calculator accounts for that revenue split automatically.
The Revenue Formula
Take Home = (Views / 1000) × CPM × 0.55
Creator FAQs
What is the difference between CPM and RPM?
CPM is what advertisers pay for 1,000 impressions. RPM (Revenue Per Mille) is what you actually earn per 1,000 views after YouTube's cut and including other revenue sources like memberships.
Why is my CPM so low?
CPM depends on your audience location (US/UK pay more), the time of year (Q4 is highest), and your niche's advertiser demand.
Does every view count as an ad impression?
No. Many viewers use ad blockers, and YouTube doesn't show ads on every single view to maintain user experience. Typically, only 40-80% of views are monetized.
Earnings Disclaimer
These figures are estimates only. Actual YouTube earnings vary significantly based on playback-based CPM, audience demographics, watch time, and ad-suitability of your content.